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Introducing: Stratford Sans

My focus in Graphic Design turned to typography when I fell in love with the intricate construction of letters and characters. The process of seamlessly fusing intent with typographic output is a skill I have acquired through strategy and experience. Hand lettering and calligraphy were my first sources of exploration. It was within those crafts that I began to discover my voice as a designer.  Thinking with Type expanded my interest from solely handcrafted letters to detail and ideology oriented, pixel-perfect fonts.

Objective Statement

After lots of typographic exploration, coffee, and conversations – I have decided that Fonts I design will have the names of places that have been integral elements of my journey.

The objective of Stratford Sans was to pull from both ends of the spectrum through combining vintage + modern typographic elements to create a font that would seamlessly amalgamate itself into the story of your designs.

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Design Process

The initial design process pulled from finding a voice for the city of Stratford, Ontario. The city has a strong scene of traditional arts + culture and is focused on adding digital culture + flair to the mix. The city is expressive, traditional, and unexpected. Therefore, elements tipping a hat to traditional British letterforms and the fluid combination of grotesque era ovals and unforeseen hints of geometric characters are what truly send Stratford Sans into a realm of its own. The initial design decision was that Stratford Sans would, in fact, be a sans serif font. This is to pull away from its branding of traditional arts and giving it the opportunity to newly define itself, whilst still allowing the magic that is its history, to seep through its characters. Interlacing two conflicting themes gives you the ability to craft a harmony between the two: to pull the exciting and non-negotiable defining elements of each – and defining a new sensation. The objective of Stratford Sans was to pull from both ends of the spectrum through combining vintage + modern typographic elements to create a font that ould seamlessly amalgamate itself into the story of your designs.